The Biggest Marketing Mistakes Fashion Designers Make (And How to Fix Them)

If your fashion business is struggling to get customers, chances are you’re making some marketing mistakes that are costing you sales. Many talented tailors and fashion designers in Nigeria struggle, not because their work isn’t good, but because they don’t know how to market themselves properly.

Marketing isn’t just about posting pictures of your work—it’s about attracting the right clients and making them want to buy from you.

Let’s look at the biggest marketing mistakes tailors make and how to fix them so you can start getting more clients and growing your fashion business.

1. Relying Only on Word-of-Mouth

Many tailors believe that if they sew well, clients will automatically refer them to others. While referrals are great, they shouldn’t be your only marketing strategy.

🚨 The Problem:

• You depend on clients to spread the word, but they forget.
• If a client stops ordering, your business slows down.
• You’re invisible to new potential customers.

💡 The Fix:
✔ Start promoting your brand actively on social media.
✔ Create a Google Business Profile so people searching for tailors in your area can find you.
✔ Run ads to reach more clients beyond referrals.

📌 At EREX Academy, we teach our students how to use multiple marketing strategies to attract high-paying clients!

2. Posting Without a Strategy

Many designers post randomly without a plan, hoping to get clients. But just posting is not enough—you need to be intentional.

🚨 The Problem:

• Your posts don’t target the right audience.
• You only post finished outfits but never show the process.
• You don’t explain why clients should choose you.

💡 The Fix:
✔ Use a content strategy—post a mix of:

• Your work (before & after, detailed shots)
• Behind-the-scenes (fabric selection, sewing process)
• Client testimonials
• Fashion tips & styling advice
  ✔ Use clear captions that speak to your ideal clients.
  ✔ Include a call to action (“DM to order,” “Click the link to enroll”).

3. Ignoring Branding and Presentation

Clients judge your business by how professional you look online and offline. If your brand looks cheap, people won’t take you seriously.

🚨 The Problem:

• Poor-quality pictures with bad lighting.
• No logo or brand identity.
• Inconsistent social media pages.

💡 The Fix:
✔ Invest in good branding (logo, color scheme, and brand voice).
✔ Use a clear business name that reflects your expertise.
✔ Post high-quality pictures and videos of your work.

📌 At EREX Academy, we teach students how to build a strong fashion brand that stands out in the market!

4. Not Showing Up Enough

If clients don’t see you often, they forget about you. Many designers post once in a while and disappear, expecting people to remember them.

🚨 The Problem:

• Clients don’t trust businesses that are inconsistent.
• They assume you’re not serious.
• They forget about you when they need a designer.

💡 The Fix:
✔ Post consistently—at least 3-5 times a week.
✔ Go live and talk about your work.
✔ Show up in Facebook groups and fashion forums where potential clients are.

5. Selling Without Building Relationships

If every post you make is “DM to order,” you’re pushing clients away. People buy from those they like, know, and trust.

🚨 The Problem:

• Clients feel like you only care about their money.
• You don’t engage with them or reply to comments.
• You don’t educate them about your work.

💡 The Fix:
✔ Share fashion tips, styling ideas, and fabric care advice.
✔ Reply to every comment and DM—make people feel valued.
✔ Run giveaways, polls, and challenges to keep your audience engaged.

📌 At EREX Academy, we teach students how to connect with clients and turn followers into loyal customers!

6. Not Pricing Correctly

If you charge too low, people won’t take you seriously. If you charge too high without proving your value, people will run.

🚨 The Problem:

• You attract only bargain hunters.
• You struggle to make a profit.
• You’re afraid to increase your prices.

💡 The Fix:
✔ Price based on your skill, materials, and effort—not what others charge.
✔ Explain your value—why is your work worth the price?
✔ Create different pricing packages for different client budgets.

📌 We teach pricing and profit strategies inside EREX Academy!

7. Not Learning the Business Side of Fashion

Many tailors focus only on sewing but ignore the business and marketing side. This is why some designers struggle while others make millions.

🚨 The Problem:

• You sew well but don’t know how to attract clients.
• You don’t track your income or expenses.
• You don’t invest in learning new strategies.

💡 The Fix:
✔ Learn fashion business marketing—how to promote and sell.
✔ Track your finances, stock, and expenses.
✔ Join a fashion school that teaches both sewing and business.

Avoid These Mistakes and Grow Your Fashion Business!

At EREX Academy of Fashion, we don’t just teach sewing—we teach you how to build a highly successful fashion business.

📍 Located in Enugu, we offer hands-on training in:
✅ Sewing and garment construction
✅ Branding and marketing for fashion businesses
✅ Pricing strategies and customer attraction

📞 Call: 07032113474
💬 WhatsApp: https://wa.link/lui4b1

👉 Avoid these mistakes and start getting real fashion clients! Enroll at EREX Academy today.