Pricing Secrets: How to Stop Clients from Underpricing You

Are clients always complaining that your prices are too high? Do they compare your work to cheaper tailors or ask for discounts? If so, your fashion pricing strategy needs an upgrade!

Many talented fashion designers struggle to make money because they don’t know how to price their sewing services correctly. In this guide, we’ll show you how to confidently charge your worth without fear of losing clients.

1. Why Clients Try to Underprice You

Before we talk about how to price sewing services properly, let’s understand why clients undervalue your work:

❌ You look too cheap. If your branding, photos, and workspace don’t reflect quality, clients will assume you’re not worth much.

❌ You don’t sound confident. If you hesitate when stating your price or say, “How much can you pay?” you give clients power to negotiate lower.

❌ You’re targeting the wrong clients. Some people will never pay premium prices, no matter how good your work is.

📌 At EREX Academy, we teach our students how to attract high-paying clients and confidently set their prices!

2. The Right Way to Price Your Sewing Services

Stop guessing your prices! Use this simple formula to calculate the true cost of your work:

🔹 Cost of Materials + Time & Effort + Business Expenses + Profit Margin = Final Price

💡 Example:
If you spend:
✔ ₦5,000 on fabric and accessories
✔ 5 hours sewing, and your hourly rate is ₦2,000
✔ ₦3,000 for rent, electricity, and transport

Your price should be:
₦5,000 + (5 × ₦2,000) + ₦3,000 = ₦18,000 minimum!

Never charge below this amount, or you’ll run at a loss.

3. How to Make Clients Pay Without Complaining

💎 Position Yourself as a Premium Brand
High-paying clients don’t argue over price. To attract them:
✔ Invest in quality branding, a clean workspace, and professional photos.
✔ Use premium packaging to create a luxury experience.
✔ Market yourself with confidence—stop calling yourself “just a tailor.”

💎 Offer Different Pricing Options
Some clients can’t afford your best services, and that’s okay! Instead of reducing your price:
✔ Offer a basic package (simpler designs, fewer details)
✔ Have a premium package (luxury fabrics, extra detailing, fast delivery)
✔ Allow installment payments for high-ticket orders

💎 Set Payment Rules & Stick to Them
Never start work without an upfront deposit! Use this pricing policy:
✔ 60% deposit before sewing
✔ 40% balance before delivery
✔ No refunds after cutting the fabric

📌 We teach students at EREX Academy how to set business-friendly payment terms that protect their profit!

4. What to Say When Clients Say “Your Price is Too High”

Clients will always test you, but your response determines whether they respect your pricing. Instead of lowering your price, say:

❌ Wrong Answer:
🔸 “Okay, I’ll reduce it for you.”

✅ Right Answers:
🔹 “My pricing reflects the quality and effort I put into my work.”
🔹 “I understand you have a budget. Here’s an option within your range.”
🔹 “I don’t compromise on quality, but I can recommend a tailor in your budget.”

Be polite, but firm. Clients respect designers who stand by their pricing.

5. Stop Competing on Price—Compete on Value!

If your only selling point is being cheaper, you will always struggle. Instead of lowering your price, increase your value!

🚀 Ways to Add Value Without Dropping Your Price:
✔ Offer a free styling consultation with every order.
✔ Give clients fabric care tips to make outfits last longer.
✔ Provide a VIP express service for urgent orders at a higher rate.

📌 At EREX Academy, we teach students how to sew AND run a profitable fashion business. Don’t just learn how to sew—learn how to make money!

Start Charging Your Worth Today!

At EREX Academy of Fashion, we train fashion designers to:
✅ Set profitable prices that attract high-paying clients
✅ Sew top-quality outfits with neat finishing
✅ Market their brand professionally and grow a successful business

📍 Located in Enugu, we offer hands-on training with real business strategies!

📞 Call: 07032113474
💬 WhatsApp: https://wa.link/lui4b1

👉 Stop letting clients underprice you—learn the business side of fashion today. Enroll at EREX Academy!